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The Member Management functionality offers the possibility to handle multiple Member Clubs in a company with different rules and setups suitable for loyalty or staff clubs.
Each club can have one to many Member Schemes, such as Standard, Silver, and Gold. Members are registered in the clubs, either directly in the BackOffice system or via the Loyalty pack.
Members of the club are linked to a scheme, but can move between schemes based on calculation rules for issued member points. Each member can be registered with defined Member Attributes that make it possible to gather information about the member.
Members collect Member Points from either POS Sales, Sales Orders, or Member Point Journals. The issued points are based on point setup rules that can be different between clubs and items.
On top of this, Retail Offers and Coupons can be made valid for specific Member Clubs, Member Schemes, and/or Member Attributes.
Member Campaign offers the ability to identify members through dynamic queries that analyze data and create a campaign that can be connected to offers/benefits for the members.
Members can have a discount budget assigned to them that limits the discount amount they can earn within a given time frame.
Member Management is fundamental for eCommerce and Loyalty apps.
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