Google Merchant Center

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Google Merchant Center

Google Business Manager

To be able to use Google Inventory, you need to have:

  • A Google Merchant Center account.
  • Your stores set up in Google Business Profile, with a store code for each store.

If you do not have store codes yet, create them in Google Business Profile. A simple number or the store name works as a store code. If your stores are not grouped in a business group, it may be an advantage to set that up.

The information from the Merchant Center account is then used to fill out the LS Central Google Inventory Administration page.

Google Merchant Center

To Find the Merchant Center ID

The Target Merchant Center ID is needed to assign to the LS Central setup. This ID can be found in the top right corner of the page, where it says Local Inventory Ads.

To Check the Data Source

Before sending or updating an item from LS Central to Google, make sure that a data source is available that you intend to use to store the products.

  1. In Merchant Center, navigate to Settings - Data sources.
  2. Check the list of available data sources, or create a new one.

Google Business Manager

The Google Store Code needs to be added to the LS Central setup, to assign it to the LS Central Store code.

To Find the Google Store Code

  1. In Merchant Center, open the Local Inventory Ads drop-down list and click the Manage in Business Manager link to open the Google Business Manager site.

  2. In Business Manager, navigate to Stores and click the link at the bottom to open Google Business Profile Manager.
  3. In Google Business Profile Manager, find your stores and their store codes.